Streamago - Stream Your Life!
Streamago is a mobile live-streaming platform for creatives, musicians, and artists, available on Android and iOS. The application enables creators to broadcast live performances, host private sessions, and earn revenue through virtual gifts purchased via diamond packages, the app’s internal currency. The platform spans multiple creative industries music, art, street performance, sports, yoga, and fitness offering a digital space where creativity, community, and monetization converge.
Stage 1. User Research
Field studies in Luxembourg, Italy, Hungary and USA and User Acceptance Testing (UAT) across Europe were conducted, involving interviews, surveys, and prototype evaluations with creators and viewers.
Research objectives included:
Identifying what motivates creators to stream and how they prefer to monetize.
Understanding audience expectations for live interaction and virtual gifting.
Recognizing regional and cultural nuances across European, North American, and APAC markets.
A comprehensive benchmarking study was performed, analyzing key competitors such as Twitch, YouNow, and Bigo Live to assess feature differentiation and user experience standards.
Key findings:
Creators valued transparent monetization and simple setup flows.
Viewers favored interactive gifting and instant feedback mechanisms.
Clear payment and currency systems were essential to build user trust and engagement.
Stage 2. Ideation & Conceptualization
Based on research insights, remote ideation workshops were organized to define the product concept and map user journeys for both creators and viewers.
Key journeys included:
Creator onboarding and profile creation
Live streaming setup and management
Gift purchase and diamond transactions
Private session scheduling and payments
Viewer discovery and engagement flows
Multiple interaction models were explored to ensure a balance between simplicity, transparency, and creative flexibility.
Early concepts emphasized:
Frictionless onboarding and setup
Clear in-app economy structure
Category-based discovery and live event visibility
Cross-device continuity for live sessions
Stage 3. Design Execution
Wireframing:
A set of 40+ detailed wireframes was developed, covering the full user journey from account creation and live streaming to diamond purchases and private session bookings.
The goal was to ensure clarity, consistency, and minimal cognitive friction during conversion-heavy moments such as payments and bookings.
Prototyping:
Interactive prototypes were built to simulate real user flows, allowing stakeholders and test participants to experience the platform before development.
This approach validated navigation logic, monetization flow, and the overall usability of the experience.
UI Exploration:
A lightweight visual direction phase established the foundation for the platform’s aesthetic vibrant, contemporary, and creator-focused, using clean typography, bright gradients, and intuitive iconography.
Stage 4. User Testing & Iterations
I conducted two structured usability testing rounds to refine critical flows.
Round 1 (Luxembourg):
Focused on stream setup and diamond purchase clarity.
Findings revealed user confusion around diamond value and private session pricing.
Iteration:
I redesigned the payment flow, adding real-time currency conversion, simplified forms, and progress indicators to improve comprehension and reduce friction.
Round 2 (Benelux & Italy):
The revised prototype achieved a 40% increase in task completion rates, stronger trust in payment steps, and clearer understanding of the monetization model.
Stage 5. Final Presentation and Documentation
The final delivery included a complete documentation set, consolidating:
Research findings and competitor benchmarking
Personas and user journey maps
Annotated wireframes and interactive prototypes
Usability testing results and iteration reports
Recommendations for scalability and localization
Impact:
Streamago evolved into a creator-first live streaming platform that empowers artists to monetize their craft while fostering authentic audience engagement.
Through systematic research, design execution, and testing, the project established a scalable foundation for expansion across Europe, North America, and APAC.
Outcome
Streamago was successfully positioned as a creator-first live streaming platform built on user-centered design principles.
The redesigned flows increased task success by 40%, improved payment trust, and established a scalable UX foundation for future global rollout.
The project delivered a clear, engaging, and monetization-ready experience uniting creators and audiences through authenticity and interaction.
