Chemss Salem - Lead Product Designer & UX Researcher, Luxembourg

I partner with leadership teams to transform complex digital platforms through research-led product design. My work spans finance, healthcare, automotive, and energy, aligning user insight, business strategy, and technology to drive scalable, measurable outcomes.

Selected Projects & Transformations

A selection of large-scale digital initiatives focused on platform transformation, system unification, and research-led decision-making across regulated and enterprise environments.

OTT Streaming Platform - Scaling a Research-Led Subscription Experience Across Markets

Defining a scalable subscription and payment experience for a multi-market OTT platform through localized research and cross-functional alignment.

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OTT Streaming Platform - Scaling a Research-Led Subscription Experience Across Markets

Defining a scalable subscription and payment experience for a multi-market OTT platform through localized research and cross-functional alignment.

See the project

OTT Streaming Platform - Scaling a Research-Led Subscription Experience Across Markets

Defining a scalable subscription and payment experience for a multi-market OTT platform through localized research and cross-functional alignment.

See the project

European Investment Bank – Internal Digital Transformation Platform & Design System

Consolidating 11+ mission-critical internal platforms into a unified, compliant, and scalable digital foundation for Europe’s leading financial institution.

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European Investment Bank – Internal Digital Transformation Platform & Design System

Consolidating 11+ mission-critical internal platforms into a unified, compliant, and scalable digital foundation for Europe’s leading financial institution.

See the project

European Investment Bank – Internal Digital Transformation Platform & Design System

Consolidating 11+ mission-critical internal platforms into a unified, compliant, and scalable digital foundation for Europe’s leading financial institution.

See the project

Streamago - Creator Monetization & Live Streaming Platform (Early-Stage Product)

A mobile live-streaming platform enabling creators to broadcast, engage audiences, and monetize content across global markets.

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Streamago - Creator Monetization & Live Streaming Platform (Early-Stage Product)

A mobile live-streaming platform enabling creators to broadcast, engage audiences, and monetize content across global markets.

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Streamago - Creator Monetization & Live Streaming Platform (Early-Stage Product)

A mobile live-streaming platform enabling creators to broadcast, engage audiences, and monetize content across global markets.

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Proximus – Gateway Platform Transition to the Cloud

Designing a user-centered experience for everyday users, technicians, and operators in the shift from physical BBOX to cloud services.

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Proximus – Gateway Platform Transition to the Cloud

Designing a user-centered experience for everyday users, technicians, and operators in the shift from physical BBOX to cloud services.

See the project

Proximus – Gateway Platform Transition to the Cloud

Designing a user-centered experience for everyday users, technicians, and operators in the shift from physical BBOX to cloud services.

See the project

Articles & Executive Perspectives

Critical perspectives on UX leadership, product strategy, and organizational decision-making, drawn from real-world experience across enterprise and regulated environments.

Why Most UX Work Fails Before Design Even Starts

Behind every great user experience is a powerful toolkit. Discover five essential UX tools that transform collaboration, testing, and design impact.

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Why Most UX Work Fails Before Design Even Starts

Behind every great user experience is a powerful toolkit. Discover five essential UX tools that transform collaboration, testing, and design impact.

See the project

Why Most UX Work Fails Before Design Even Starts

Behind every great user experience is a powerful toolkit. Discover five essential UX tools that transform collaboration, testing, and design impact.

See the project

When Developers Wear the Wrong Hat: The UX Disaster That Follows.

In many digital teams, the lines between UX, UI, and development have blurred. By Chemsseddine SALEM | UX Research & Product Design | 2025

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When Developers Wear the Wrong Hat: The UX Disaster That Follows.

In many digital teams, the lines between UX, UI, and development have blurred. By Chemsseddine SALEM | UX Research & Product Design | 2025

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When Developers Wear the Wrong Hat: The UX Disaster That Follows.

In many digital teams, the lines between UX, UI, and development have blurred. By Chemsseddine SALEM | UX Research & Product Design | 2025

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Pretty Doesn’t Mean Ready: How Misusing Wireframes Breaks UX Strategy

In enterprise environments banking, energy, telecom, education, and government the pressure to deliver quickly often creates a dangerous misconception.

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Pretty Doesn’t Mean Ready: How Misusing Wireframes Breaks UX Strategy

In enterprise environments banking, energy, telecom, education, and government the pressure to deliver quickly often creates a dangerous misconception.

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Pretty Doesn’t Mean Ready: How Misusing Wireframes Breaks UX Strategy

In enterprise environments banking, energy, telecom, education, and government the pressure to deliver quickly often creates a dangerous misconception.

See the project

Can AI Replace UX Designers? The Real Answer Might Surprise You

If you’ve opened LinkedIn lately, you’ve probably seen some version of this headline: “AI will replace designers. Learn to prompt or get left behind.”

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Can AI Replace UX Designers? The Real Answer Might Surprise You

If you’ve opened LinkedIn lately, you’ve probably seen some version of this headline: “AI will replace designers. Learn to prompt or get left behind.”

See the project

Can AI Replace UX Designers? The Real Answer Might Surprise You

If you’ve opened LinkedIn lately, you’ve probably seen some version of this headline: “AI will replace designers. Learn to prompt or get left behind.”

See the project